How to Get People Talking About Your Business and Gain Referrals

One of the most powerful tools for businesses to employ to increase sales is word-of-mouth referrals. Statistics show that a vast majority of potential clients look to recommendations from family and friends when they contemplate where to make their purchases. Some companies attain amazing success almost exclusively through referrals.

Here are some strategies you can use to tap into this lucrative method of marketing.

Use the Power of Testimonials

Many people who are deciding on where to take their business look to reviews and testimonies offered by other customers. When potential clients hear that other consumers benefited from your products or services, they are much more likely to send their business your way. Ask your clients for permission to publish their photos and testimonies on your blog. For an even more engaging customer experience, get some testimonies on video.

Make Connections on LinkedIn

When you meet and converse with business owners and potential clients at events such as dinners and conferences, reconnect with them via your LinkedIn profile. Remind them of your encounter and suggest that you keep in touch. These individuals are more likely to refer customers to you than to someone they have never met. Additionally, if you need to contact these people on business matters, LinkedIn saves your messages, so you can go back over the correspondence and reacquaint yourself with the details of your previous communications.

Always Agree to Meetings

If fellow entrepreneurs or even upcoming competitors request a personal meeting with you, always do your best to make it happen. Be magnanimous and willing to share your expertise, and somewhere down the road you may find that these connections are reciprocated to your advantage. Everyone you meet at a professional level may be a potential client or investor, or at least someone who has the ability to help you increase sales by referring your products or services to others.

For more advice on increasing sales through referrals, get in touch with Commercial Capital Lending.


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